Online Marketing Case Study:

Smoke on the Water Metal Signs and Fire Pits​

 

Smoke on the Water Fire Pits and Signs, a locally owned business in Mt. Uniacke, Nova Scotia, is proudly operated by Kristen and Kyle Fetterly. They specialize in crafting custom metal signs and fire pits that combine artistry with precision. Using state-of-the-art CNC plasma cutting technology, they can create intricate, one-of-a-kind designs with remarkable accuracy. Their equipment allows them to cut steel up to 14 gauge, ensuring that each piece is not only visually striking but also built to last.

 

Whether it’s a personalized fire pit that serves as the centerpiece of your outdoor space or a custom metal sign that adds character to your home or business, Smoke on the Water takes great care in delivering high-quality, handcrafted metalwork. Every project is tailored to meet the individual needs of their customers, ensuring that each design is unique and meaningful. With a focus on durability, craftsmanship, and creativity, Smoke on the Water transforms raw steel into beautiful, functional art that will stand the test of time.

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Smoke on the Water is using a variety of Internet marketing techniques to reach customers across Canada and the United States, including Search Engine Optimization and Google Ads.

 

You can check out their website here: Metal Signs and Fire Pits