Search Engine Optimization & Your Marketing Strategy

The strength of search engine optimization is that it excels at bringing in new customers: nothing compares to high-quality search engine optimization for targeting new customers at a modest cost. This is why search engine optimization has become a staple marketing method for new customer acquisition for leading companies in most industries. 

Yet, like all marketing methods, search marketing should be viewed as part of a whole.  Consider for example, the lost opportunity in driving throngs of traffic to an unprofessional looking website full of spelling errors. To take advantage of all that search can bring (and maximize the bang for your buck), we recommend to all of our clients that they think about the role search can play in their marketing strategy and sales cycle. 

While an element of this is a part of every project we do, we also offer Internet marketing consulting services, to help our clients develop the a full strategy and often, add tools, content, and other features to their site to increase their site traffic but also their customer retention, acquisition, referral, and conversion rates. 

Some of our recommendations include:

• Consider the role the site plays in your overall brand image. Is it consistent with your other marketing materials (and your desired image)? Remember, to many online prospects, your site will be all that they know about you.  Does it reflect as well as you'd like?
• Think about what happens after a prospect reaches your site. Is there enough interesting and useful content to keep them there - or have them return?  Is there a strategy for capturing their contact information so you can market back to them?  This is one of the best ways to maximize your search ROI.
• Use your search traffic to generate partners and links. This is part of a long-term strategy to continue to improve your search position. 
• If possible, integrate your site into your offline promotion and vice-versa.

For more on this topic, or a discussion of how your web strategy can be improved, drop us a line.

Halifax moving company Thompson's Moving and Storage is hoping to use SEO to supplant the current website leaders and grab more Halifax-based business in the moving and storage industry. Their Halifax movers sister company, Maritime Moving, is doing the same.

Halifax gift basket company, Goody Baskets, have used their well SEO'd website to receive gift orders from all over the world... even from a ship in the Mediterranean!

Bookings St. Lucia is using SEO to attract searchers interested in taking a Caribbean Vacation.