Like many things in our DIY world, Google Adwords is easy to do, but hard to do right. The cost of doing it wrong is lost opportunity and wasted money. We've been manageing Adwords campaigns since Adwords was first invented by Google. We can help you do it right.
Google Adwords and other PPC campaigns are excellent methods to draw traffic quickly - and to produce measured results. They are great for helping to fill sales pipelines, quickly share news of promotions, and seasonal or limited time offers.
PPC campaigns like Google Adwords are structured very differently than organic search. Quick off the mark, PPC campaigns can produce results immediately, while also providing great feedback and tracking. They can also be tightly focused, showing ads in places as small as your own town, cities like Halifax, your country or the whole world.
A hybrid of search marketing and advertising, to maximize your PPC success you need to strategically apply principles of both.