CopyWriting & Public Relations

Imagine the dismay of an experienced search engine copywriter when very strategically and artfully crafted text is unexpectedly edited by a senior executive of the company, without the senior executive understanding the impact of these unplanned changes. Imagine now the dismay of the company as their site fails to leap into high search position. Swords are drawn, a battle ensues, someone dies.

We take what we do seriously - but not that seriously. The scenario above is sadly not uncommon, but the point is that word usage and placement is so key to search engine optimization that it must become a protected part of the overall publishing strategy. It is crucial that search optimization projects receive buy-in from the writing, editing, public relations, or communications team.

As writers ourselves we know how to work cooperatively with other hard working professionals in these demanding fields. We also offer training courses and can show your team how to create great web copy, or produce online PR that drives traffic and boosts your search position. A great investment in your long-term position strength and a proactive way to prevent the above scenario from happening.

Challenges and Opportunities
Creating powerful content is a special skill in itself. Creating powerful online content presents additional challenges to copywriters, marketers, and public relations professionals.

For example, people don't read the web - they skim it. People don't read what's on the web as they would a book or even a printed collateral piece. People skim the web, until they find content they really are interested in (at which point they often print it out). This has implications for page length and structure, word usage, and many other factors. And unlike printed copy, the web isn't used in a linear fashion, which means the writer has to take into account the likelihood that the reader will jump around. This is much more of an opportunity than a challenge in the hands of a skilled Internet copywriter.

Finally, this one is the most important challenge to the search optimizer: how do you make great copy, while also making great search engine copy? Mastering the art of blending strategic word placement with flowing, promotional prose is a vital skill for any search engine marketer or website script writer, and one that we have mastered. (If you need another reason not to let your network administrator optimize your site, this may be it. Plus the fact that if he's a good network administrator he doesn't have the time to be expert as SEO.)

Interactive Copywriting & Public Relations Services
As experienced copywriters, web writers, public relations and communications professionals, our expertise is in succeeding at all of these challenges. We've written websites and other interactive media across a variety of industries - consumer goods, travel, medical, industrial, services - and others. We're happy to help you get your message across - in more ways than one - and are available for interactive writing and Internet public relations consulting.

Activ8Business.ca is using SEO and social media techniques to build its web presence for its social media marketing consulting services.

Applecore Interactive is a St. John's Newfoundland Web Design company serving clients across Canada.

Louise Parker is an Enfield and Elmsdale real estate agent. She hopes to help her business grow despite the downturn in the economy, through the use of SEO.

Halifax corporate gift baskets company, Goody Baskets, have used their well SEO'd website to receive gift orders from all over the world... even from a ship in the Mediterranean!

DeansFlowers is a Halifax Flower Shop that serves the Halifax and Nova Scotia market, yet wants to increase the amount of business that comes through the Internet.

Social Media Marketing Halifax | Canada.