News and Developments

AlphaSearch devotes much time and energy to stay abreast of developments in the rapidly changing world of Internet Marketing and SEO (Search Engine Optimization). We also try hard to keep our clients informed and confident. We hope the information on this page will help you make sound marketing decisions and will help us serve you better.

• Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying
  These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. ...
  
• PPC August Roundup: 3 New Features Every PPC Manager Should Try Now
  Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." ...
  
• How Small Businesses Can Improve Their Relations With Customers Through Socia...
  Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about your SMB. ...
  
• 43 Paid Search Marketing Tools (And When To Use Them)
  Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" ...
  
• 6 Metrics You Need to Manage Link Building
  You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. ...
  

Search Engine Journal

• Google and AOL Renew and Expand Long-Time Search Partnership
  After almost a decade of being in a search partnership, Google and AOL have announced this morning that they have come to a five-year contract renewal and expansion agreement. With this partnership, Google will continue to power AOL’s searches in addition to providing mobile search. Also, YouTube has agreed to to bring AOL videos to [...]

  Check out the SEO Tools guide at Search Engine Journal.
  
  Google and AOL Renew and Expand Long-Time Search Partnership

  
  
• Why Small Advertisers Can?t Use Adwords Anymore!
  Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the advertiser? Back when niche keywords cost .05 – .20 per click and if you really wanted to open up [...]

  Check out the SEO Tools guide at Search Engine Journal.
  
  Why Small Advertisers Can’t Use Adwords Anymore!

  
  
• How to Easily Install Twitter Testimonials on Your Blog
  A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback – which has a positive effect: This creates favorable social media context around the brand (and thus makes it “friendlier”); This engages users to promote the company social media profiles (by adding them to friends, [...]

  Check out the SEO Tools guide at Search Engine Journal.
  
  How to Easily Install Twitter Testimonials on Your Blog

  
  
• The Four P?s of (Search) Marketing
  Search Marketing isn?t all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose.  Optimizing your efforts can get a little confusing, so look to the traditional Marketing Mix to help a bit. P Number 1:  Product The end-result.  In the Internet world, we?ll call [...]

  Check out the SEO Tools guide at Search Engine Journal.
  
  The Four P?s of (Search) Marketing

  
  
• Testing of Google Maps? ?Sponsored Icons? Comes to the U.S.
  Google is in the beta testing stages of what they are calling “sponsored map icons” which will appear on Google Maps. These icons will show specific brand icons on the maps instead of just the generic ones and as of right now this new feature is starting with HSBC, Target, Bank of America, and Public [...]

  Check out the SEO Tools guide at Search Engine Journal.
  
  Testing of Google Maps’ “Sponsored Icons” Comes to the U.S.

  
  

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SEO Book.com
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